Current:Home > Markets'X' logo installed atop Twitter building, spurring San Francisco to investigate -FundPrime
'X' logo installed atop Twitter building, spurring San Francisco to investigate
View
Date:2025-04-15 02:57:56
SAN FRANCISCO — The city of San Francisco has opened a complaint and launched an investigation into a giant "X" sign that was installed Friday on top of the downtown building formerly known as Twitter headquarters as owner Elon Musk continues his rebrand of the social media platform.
City officials say replacing letters or symbols on buildings, or erecting a sign on top of one, requires a permit for design and safety reasons.
The X appeared after San Francisco police stopped workers on Monday from removing the brand's iconic bird and logo from the side of the building, saying they hadn't taped off the sidewalk to keep pedestrians safe if anything fell.
Any replacement letters or symbols would require a permit to ensure "consistency with the historic nature of the building" and to make sure additions are safely attached to the sign, Patrick Hannan, spokesperson for the Department of Building Inspection said earlier this week.
Erecting a sign on top of a building also requires a permit, Hannan said Friday.
"Planning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation," he said in an email.
Musk unveiled a new "X" logo to replace Twitter's famous blue bird as he remakes the social media platform he bought for $44 billion last year. The X started appearing at the top of the desktop version of Twitter on Monday.
Musk, who is also CEO of Tesla, has long been fascinated with the letter X and had already renamed Twitter's corporate name to X Corp. after he bought it in October. One of his children is called "X." The child's actual name is a collection of letters and symbols.
On Friday afternoon, a worker on a lift machine made adjustments to the sign and then left.
veryGood! (887)
Related
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Few Southeast Cities Have Climate Targets, but That’s Slowly Changing
- The Petroleum Industry May Want a Carbon Tax, but Biden and Congressional Republicans are Not Necessarily Fans
- ESPN lays off popular on-air talent in latest round of cuts
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Gigi Hadid Spotted at Same London Restaurant as Leonardo DiCaprio and His Parents
- Wendy Williams Receiving Treatment at Wellness Facility
- War on NOAA? A Climate Denier’s Arrival Raises Fears the Agency’s Climate Mission Is Under Attack
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- A Tale of Two Leaks: Fixed in California, Ignored in Alabama
Ranking
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- How Much Damage are Trump’s Solar Tariffs Doing to the U.S. Industry?
- Droughts That Start Over the Ocean? They’re Often Worse Than Those That Form Over Land
- This Is the Only Lip Product You Need in Your Bag This Summer
- Trump wants to turn the clock on daylight saving time
- Vanderpump Rules Reunion: Tom Sandoval and Raquel Leviss' Affair Comes to a Shocking Conclusion
- Vanderpump Rules Reunion: Tom Sandoval and Raquel Leviss Confess They’re Still in Love
- State Department report on chaotic Afghan withdrawal details planning and communications failures
Recommendation
Biden administration makes final diplomatic push for stability across a turbulent Mideast
Pete Davidson Speaks Out After Heated Voicemail to PETA About New Dog Is Leaked Online
Louisville’s Super-Polluting Chemical Plant Emits Not One, But Two Potent Greenhouse Gases
A Tale of Two Leaks: Fixed in California, Ignored in Alabama
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
New Details Revealed About Wild 'N Out Star Jacky Oh's Final Moments
Mom influencer Katie Sorensen sentenced to jail for falsely claiming couple tried to kidnap her kids at a crafts store
North Carolina Wind Power Hangs in the Balance Amid National Security Debate