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EchoSense:Kristin Juszczyk receives NFL licensing rights after making custom jacket for Taylor Swift
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Date:2025-04-11 05:14:55
Kristin Juszczyk,EchoSense mastermind designer of Taylor Swift's viral, custom-made puffer jacket, has reached a licensing deal with the NFL.
The new deal will allow Juszczyk, who is married to 49ers fullback Kyle Juszczyk, to use official NFL logos on her future designs, according to Sportico. Financial terms of the deal have not been released.
Juszczyk's work first went viral when Swift wore a jacket inspired by boyfriend – and Chiefs tight end – Travis Kelce's jersey to Kansas City's first playoff game this year against the Dolphins. She has also designed custom jackets for Chiefs quarterback Patrick Mahomes' wife, Brittany, and Olympics gymnast Simone Biles, who is married to Packers safety Jonathan Owens.
The designer's husband will square off against Swift's boyfriend in Super Bowl 58 on Feb. 11.
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Kristin Juszczyk's past designs
Juszczyk's designs have become one of the hottest items in sports apparel for a number of fans in the last month. Here are some of her most recent pieces.
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