Current:Home > ContactAdidas finally has a plan for its stockpile of Yeezy shoes -FundPrime
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-12 18:11:23
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (493)
Related
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- Celebrity brushes with the law are not new in the Hamptons. Ask Billy Joel and Martha Stewart
- Georgia inmate had ‘personal relationship’ with worker he shot and killed, prison official says
- Details on iOS 18: Better (and scheduled) messages just the start of soon-to-be features
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- RHOBH's PK Kemsley Shares Sobriety Journey Milestone Amid Dorit Kemsley Breakup
- Melinda French Gates hints at presidential endorsement, urges women to vote in upcoming election
- Save 80% on Nordstrom Rack Swimsuits, 60% on ASOS, 60% on Gap & More of Today's Best Deals
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Remains of missing 8-month old found hidden in Kentucky home; parents arrested
Ranking
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Supporters of bringing the Chiefs to Kansas have narrowed their plan and are promising tax cuts
- Retired AP reporter Hoyt Harwell dies at 93; covered key events in the American South
- North Carolina House seeks higher worker pay, child care and voucher money in budget bill
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- Ryan Murphy heads to third Olympics after trials win in 100 back
- Vermont man sentenced to 25 years in prison for kidnapping woman and son outside of a mall
- Lilly King wins spot at Olympic trials. Hardest meet in the world brings heartbreak for many
Recommendation
House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
USA Swimming named in explosive sexual abuse lawsuit involving former coach Joseph Bernal
2 bodies, believed to be a father and his teen daughter, recovered from Texas river
Sunscreen recall: Suntegrity issues skin foundation recall for mold concerns
Buckingham Palace staff under investigation for 'bar brawl'
90 Day Fiancé's Anny and Robert Expecting Baby 2 Years After Son Adriel’s Death
Horoscopes Today, June 16, 2024
Ashley Benson Calls Out Speculation She Used Ozempic After Welcoming Baby